What do Degree deodorant, Disneyland Paris, and NPR have in common?


Degree, Disney, and NPR - It’s hard to imagine what they could possibly have in common. But each of these vastly different entities recently used 360-degree technology to tell a powerful story.

360-degree storytelling is a relatively new phenomenon, and panoramic filmmakers are still figuring it out as they go. We can learn some lessons in crafting an effective narrative from these examples: 

(NOTE - Unfortunately, some browsers - namely Safari - do not support 360, so switch to Chrome or Firefox if possible to view the clips in the correct format)

1)    Degree showcases Steph Curry’s signature moves to market deodorant.  The power of motion makes Degree’s Twitter-mercial successful. The camera is placed smack dab in the middle of the action, and as Curry zigzags across the court, you naturally want to follow his every smooth move.  

2)    Disneyland Paris forces a unique perspective to capture the imagination. I guarantee you’ve never seen a parade from this view. The camera soars above the crowd, smoothly passing over the floats, while the use of 360 puts the viewer in complete control of what they see. It makes you wonder, “how on earth did they do that?”

3)    NPR pulls you into an immersive story to create empathy. Every time I watch this, I feel like I’m actually in the river with the Puerto Ricans, washing clothes by hand with them in the aftermath of Hurricane Maria. NPR also does an excellent job of placing the subtitles at four different angles, so no matter where you look, you’re still able to follow along. It’s amazing that this was created by National Public RADIO, a news organization which primarily focuses on audio.

These three stories demonstrate the effectiveness of 360-degree video. What is your story?  Cabana VR can help you tell it in a unique way that will be sure to captivate your audience. 

Learning to Sail: a 360-degree story from Cabana VR.